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| Longbridge launches 3 MGs |
Yesterday's formal reopening of the old MG Rover plant at Longbridge for production of MG TF sports cars has been much anticipated by anxious Brummies and Brits. The new owners, Nanjing Automobile Corporation (NAC), are holding up the promise of production reaching 15,000 with hundreds of new jobs, but only if the British consumers vote with their wallets and buy them. In the latest AutoCogntion analysis feature (www.autocognition.co.uk/), Michael Wynn-Williams argues that while NAC get full marks for optimism it is unlikely that the revived TF will again reach such dizzy heights of output. Not only is the car little changed from the original model that was launched six years ago but it is now in competition with a new MX-5 that is barely two years old. Even then, the TF will not appear until late summer, just when most sports cars are returning from their summer fun for hibernation in a warm the garage. Michael Wynn-Williams estimates that the relaunched TF will have to undercut the MX-5 by at least £2000 if it is to have any chance of re-entering the market.
If it is unlikely that Longbridge will ever again return to the glory days of mass production there is a great deal of promise on the vehicle development front. In a vote of confidence in the UK's engineering capabilities, NAC are investing in Longbridge as a global centre for R&D. Instead of simply adapting Chinese designs to suit local European tastes the Longbridge facility will have the ability to design and develop new models, working in an equal partnership with Nanjing. Based on his research into international vertical joint ventures (IVJV), Michael Wynn-Williams believes that this kind of global vertical structure can utilise the unique capabilities of both sides and so provide a solid foundation for the long-term future of NAC, with Longbridge as the source of R&D excellence. |
| MG enthusiasts 'sniff petrol' for charity! |
Leading MG and Rover enthusiasts' website MG-Rover.org has teamed up with satirical motoring website Sniff Petrol to launch a very special calendar, which is sure to prove a hit with car enthusiasts everywhere!
The calendar features MG Rover themed 'advertisements' from Sniff Petrol, and is sure to take pride of place in the home of any 'petrolhead'. Beautifully printed on high quality A4 paper, the calendar takes a sideways and satirical look at the history of the MG Rover - from the launch of the MG Saloon range in 2001, right through to the company's untimely demise in April 2005.
Highlights include the venerable Rover 25 pictured under the headline 'Let's Get Leathered' and a startled cat pictured ahead of an MG TF, with the caption 'It runs over kittens and enjoys it!'
The calendar was produced by MG-Rover.org with the kind permission of Sniff Petrol. All profits, will be used to assist MG-Rover.org's very own 'Dee' Walker, in her battle against breast cancer.
Dee explains: In July 2005, I was diagnosed with aggressive cancer, which at 29 years of age came as a shock. I had surgery in Summer 2005, then a course of chemotherapy, followed more recently by a course of radiotherapy.
My prognosis isn't too good at the moment. There is a high chance of recurrence. However, I found out that the cancer is HER2 receptive. Therefore treatment with Herceptin could provide me with an increased chance of survival and possibly, give me an 80% chance of being disease free in ten years time.
Before my diagnosis, I worked in a body and mind shop and enjoyed driving my MG F... both of which I can't wait to get back to! I'd like to thank everyone who buys a calendar, together with everyone at MG-Rover.org and sniffpetrol.com for their support at a difficult time in my life.
MG-Rover.org's Webmaster, Steve Childs, says: As well as being the largest MG and Rover enthusiasts' website in the world, MG-Rover.org is an online community in the truest sense of the word.
Since Dee's diagnosis, MG-Rover.org members have rallied around in support. The calendar is simply the latest in a long line of initiatives undertaken by members. Together with our friends at Sniff Petrol, we are delighted to be playing our part in supporting a very special young woman at a challenging time. Everyone is 100% behind Dee in her battle against breast cancer.
Calendars can be ordered online at mg-rover.org/dee and cost £12.99 inclusive of VAT and Postage and Packaging. Payment is accepted online by American Express, Mastercard, Maestro / Switch and Visa.
But hurry, with dozens of orders already received and only a limited number of calendars remaining... you'll need to be quick! |
| The last Rover |
Stephen Laing, the curator of the museum unveiled a frostfire Rover 75, 1955cc 4-cylinder diesel, which is the last vehicle on the register out of the plant.
The Trust has become the proud owner of the car, which has gone on public display in the museum at the Heritage Motor Centre near Gaydon in Warwickshire. It is most likely that this car will also be the last car to be adorned with the Rover badge.
Almost 15 million cars were manufactured in the century since Rover Cars was founded by Herbert Austin. It was on 8 April this year that MG Rover at Longbridge went into administration and car production ceased. Only a small group of skilled car workers was kept on at the plant over the summer to complete a number of unfinished vehicles, before the company was sold on to the Nanjing Automobile Corporation of China.
The Trust also owns the first Rover 75 car built under the company's former owners BMW at Cowley Oxford in 2000.
History of Rover
The Rover 75 was the first large Rover car for 20 years, replacing the Honda inspired 600 and 800 models.
Introduced in 1999, the '75' was initially built at the Cowley factory in Oxford, which had undergone a £700 million facelift, including a completely new manufacturing and paint shop facility. The '75' took styling cues from Rover's heritage, whilst engine options were four or six cylinder petrol units from the K-series range, together with a BMW derived diesel.
When BMW decided to sell Rover Group in 2000, production of Rover models moved to the newly formed MG Rover Group's factory at Longbridge in Birmingham. The '75' range was quickly developed, with the addition of an estate model (or tourer), more sporting MG versions and a long-wheelbase limousine. A V8 powered version was also developed, re-engineered with rear-wheel drive.
During 2004 the '75' range got a facelift, with a redesigned look for the front and rear end of the car and modifications to the trim specification. |
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